Dacian Groza

Website Illustrations for ArtLedger

—  ArtLedger is a non-profit consortium that bridges the gap between the art industry and the digital world. I created a  series of  playful digital  sculptures that  explore the connection between these two worlds.
—  I was tasked with designing a new visual direction that reflects the company’s positioning at the intersection between art and technology. To define a visual language and illustrate abstract, technical concepts in visually compelling ways, I created a series of digital sculptural forms that allude to cutting edge technology, and could easily fit in a modern art gallery.—  The digital sculptures set the tone of ArtLedger’s new website using bright colors, intriguing materials, and a playful blend of reality and digital posibilities.

Viewed in Layouts