Brand Development and Visuals for MadHive
Illustrations, Iconography, Layouts
Design Challenges
In the early days of a start-up, the company is trying to define itself. Everything is fluid, and rapid changes happen all the time. The main challenge was working fast to meet short deadlines, while at the same time creating design rules to ensure consistency between all media and materials.
Design Solutions
I created a series of illustrations following Generative Art techniques. This allowed me to produce variation using common elements and experiment with composition and color schemes. I used bold colors, logo elements and primitive shapes, to make the brand immediately stand out from the crowd of competing tech startups.
A series of cheerful illustrations for the company’s brand manual.
to illustrate articles for industry-related stories, partnerships and company events. Further developing the company’s aesthetic, I created graphics to illustrate specific abstract or technical concepts. At this stage, I explored a range of visual directions.
A selection from a series of banners for the company’s monthly newsletter.
Providing variability between isues, while maintaining visual consistency.
Dacian Groza 3D Illustration, Animation, Layout Design
Sorel Arghire Layout, Web Design, Brand Identity